iTV Capture

Unlock the Potential of Viewer Experience

iTV Capture is an interactive digital TV application that enables personal capturing of TV scenes to mobile phones as multimedia messages. The system provides an attractive pay-per-scene service that generates new revenue streams from TV content for broadcasters and content providers.

New Ways to Push Your Content Further

iTV Capture is more than just an exciting interactive application on TV. In addition to new revenue streams it also extends brand outside TV by taking advantage of the social dimension of the mobile phone as a content viewing and sharing tool.

	Provide an easy way for viewers to personalize their mobile phones with background images, sounds and videos from TV.
	Enable viewers to use TV content in their communication for example to share valuable moments with friends.
	Capitalize on content highlights and audience emotions with pay-per-scene service.
	Offer TV advertisers a new channel for advertising and marketing.
	Promote content and brand beyond TV watching hours.

It’s Personal, Easy and Fun

TV viewers can freely select personally exciting moments during a TV program by pressing a single button on the TV remote control. The selected moment is shown as a preview image on TV with an ordering code. By sending the code to service number as a text message viewer receives the scene to his mobile phone as a multimedia message. Depending on the service profile the scene is delivered as a still image, animation of several still images or a short video clip.

Case MTV3 - Prime Time Shows

Leading Finnish commercial broadcaster MTV3 has successfully deployed iTV Capture to its weekly Hockey Night ice-hockey magazine program as well as to the Finnish version of Pop Idol music contest. MTV3 has selected iTV Capture as a standard interactive service on its prime time TV shows.

Download information leaflet InfocastITVCapture.pdf
(1253 KB, 4 pages).

For more information, contact us.